The company believes in building a direct relationship with its customers and offers personalized services. They can be only purchased via its personalized MAC stores and its authorized dealers House of Frasers, Debenhams and Selfridges. MAC Cosmetics does not offer its product items via unauthorized retailers or independent boutiques. Thirty of these stores are located in France and the rest in places like India, Canada, United States and Australia. In the 1990s it had one hundred stores and currently, the company owns one thousand independent outlets that are spread over seventy countries.
The first store with MAC as a brand name was opened in Greenwich Village in the year 1991. Its headquarters base is at New York City in the United States. MAC Cosmetics started its journey from a counter in a departmental store in Toronto in Canada and with time has spread to other parts of the world. Place in the Marketing mix of Mac Cosmetics
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Lips – Liquid lip, little MAC lips, lip kits and lip palettes, lip primer and lip care, lip pencil, lip gloss and lipstickĬC and BB, moisturizers, cleansers and removers, primer and lip careīags, accessories, applicators, containers, customized palettes, pro palettes, all types of brushes, brush kits, face brushes, lip brushes and eye brushes. The product portfolio of MAC Cosmetics includesįace – Face palettes and kits, pigments and glitter, contouring and highlighting, face primer, concealer, bronzer and blush, powder and foundation.Įyes – Eye primer, eyelashes, eyebrow, eye mascara, eyeliner, kits and eye palettes and eyeshadow. In December the collection was restocked because of such high demand. People gathered outside the stores for hours to make a purchase. In the year 2016, MAC Cosmetics launched its new collection MAC Selena and within a few hours, it was a total sold-out.
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The company have released tests that show a marked improvement in the firmness and smoothness of skin as well as wrinkle reduction after using MAC Cosmetics.
It has gained a worldwide respect and recognition via its products. MAC Cosmetics started its journey by distributing its products between models, photographers and family members. Product in the Marketing mix of Mac Cosmetics
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